Tiara Yachts Recognizes Dealer Performance with 2024 Elite Dealer Service Program

Holland, Mich., (August 1, 2024) – Tiara Yachts, a family-owned manufacturer of American-made luxury watercrafts, is proud to recognize five dealerships that have qualified for the Elite Dealer Service Program for their efforts in the first half of 2024. Entering its third year, the program rewards service departments within Tiara Yachts’ dealer network for demonstrating proven excellence in customer service and a commitment to providing an elevated customer experience.

The dealers recognized for their performance through the first half of 2024 include:

• Hampton Watercraft and Marine
• Northpoint Yacht Sales 
• Walker's Hideaway Marine of Marco Island
• Quality Boats of Tampa Bay
• Erickson Marine

Hampton Watercraft & Marine has earned Elite Dealer status in every period since the program’s inception, while Erickson Marine and North Point Yacht Sales are making third third-straight appearances on the list. 

“Providing a top-of-the-line customer service experience for our clients is a cornerstone of the Tiara Yachts brand promise and it is inspiring to see that our dealers share that same passion,” said Jerry Van Dyke, Director of Customer Relations.  “I’m incredibly proud of the dealers who were recognized for their dedication to making our clients’ experience memorable and easy.”

To qualify as an Elite Dealer, a dealership must maintain a minimum 30-percent return rate on the Customer Satisfaction Survey – sent 10 months following the purchase of a new Tiara Yacht – and achieve an average a customer service satisfaction score of 95-percent or higher.   

Customers rate dealers on several different metrics, including understanding of the problem, length of time it takes to complete the work, ability to answer service and parts questions, attitude of personnel, availability of parts, quality of work, condition of the boat after service and overall satisfaction.

Dealerships who earn Elite Dealer status receive a number of incentives, as well as a physical award to display at their service centers.